I always recommend my clients trademark early and often. If it’s something you’d like your customers to use to identify your brand, trademark it. If it’s something that will help draw a closer connection with your ideal customer, trademark it. If you have created a powerful slogan that is at the heart of your next marketing campaign, trademark it.
Consider trademarking not just your brand’s name, logo, and slogan, but also the name of signature products or lines you’ll be marketing heavily. If you’re going to make money selling it, you should be trademarking it!
However, if budget is a factor, you should trademark the most powerful identifier first.
For most of us, the primary and predominant manner that we’d like our business to be remembered is by its name. So if you don’t trademark anything else, trademark the name of your business, brand, course, signature service, etc. to start. This will ensure that your brand is positioned to OWN YOUR LANE while you grow it out.